Posts By: SARE

Value Added Marketing: Connecting with Customers (Video)

Value Added Marketing: Connecting with Customers (Video)

In the initial full-length video (Added Value: Direct Marketing for Farmers and Ranchers) on the Imperial Stock Ranch in eastern Oregon, Jeanne Carver described how her and her husband’s ranching business had to come up with a new marketing approach to address declining markets and competition from overseas. Their new approach was to develop and [...]

Added Value: Direct Marketing for Farmers and Ranchers (Video)

Added Value: Direct Marketing for Farmers and Ranchers (Video)

The Imperial Stock Ranch, which began in 1871, faced a new and serious challenge to its survival.