Topic: Reviews & Discoveries

Occasional reviews and mentions of new books, films, and other cultural attractions that pertain to our food system.

Is a New Food Revolution Coming?

Editorial

There has also been close cooperation with the food industry in research into fortifying and enriching food products which might simplify school feeding in schools which lack space and food preparation facilities.USDA National School Lunch Program History

America was founded upon a set of ideals. None more inspiring than the notion through hard work and enterprise, we may afford our children when they grow up, the opportunity to enjoy a better life than that of their parents.

Last Friday evening (March 26, 2010) on ABC television, a remarkable thing occurred. Jamie Oliver, a British chef and television celebrity host, introduced his new television show, Food Revolution; Oliver is determined to deliver healthy food to kids in school. His stated goal is to change the way America’s kids eat!

I had heard of this show, and I was quite skeptical that any network would take on the real issues that underlie the problems we face with our food system—especially those relating to the public schools. After watching the second part of this two-hour season premiere, I found it to be: brilliant!

In a rare display of balance between art (entertainment) and education, ABC and in this case, credit to the executive producer’s: Ryan Seacrest, Jaime Oliver, also the host, and Craig Armstrong, for keeping it relatively pure. Watching Jaime Oliver, I found myself being entertained, outraged, saddened (though not surprised), and also hopeful (this was a surprise). For if the show continues on in this vein, it possibly will accomplish more than all the grassroots food organizations and food activists can hope to achieve—it will educate mainstream America about our food system, and in so doing, may lead to a true food revolution. Read More »

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Novella Carpenter e Interview

Heather Jones in her GardenFall is in full swing and Winter isn’t far beyond, I’ve been enjoying local apples, squash and weekly pots of soup. While this time of year usually encourages folks to slow down a bit I hardly have a moment to myself but was thrilled when I was able to recently carve out a little time to read the book Farm City by Urban Farmer Novella Carpenter. And even more excited when Ms. Carpenter agreed to do a little e-interview for us here at Cooking Up a Story. Farm City tells the story of how Novella, a child of Hippie parents discovered her own inner hippie by becoming an Urban Homesteader in one of the poorest neighborhoods in (West) Oakland, California. Reading Novella’s book was truly an inspiration and affirms what I already know to be true, that education and knowledge are the keys to getting people to eat better and care more about where their food comes from and “if you build it (Community Gardens and Farmers Markets) they will come” and in Novella’s case they did.

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Rice Harvest 2009

A Farmer’s View from the Field

Greg Massa, Organic Farmer-Hamilton City, California

Greg Massa, Organic Farmer-Hamilton City, California

Greg Massa, of Massa Organics, spends around 3 weeks of time harvesting his rice fields. A lot of that time is spent in the cab of a John Deere 9770 STS, affixed with a stripper header. It is well equipped inside with a control panel (a button pusher’s heaven!), a yield monitor (shows yield per acre and moisture content), and loss monitors, for starters. Sitting high above the waiting rice field, Massa gives a quick tour from his perspective.

I came across this little gem through twitter. You see, Greg Massa is one of those farmers who twitter while he works. Being limited by 140 characters or less, probably fits a busy farmer’s work schedule just fine. The tweet just said, “New video post on our blog: Rice Harvest 2009″ with a link to the video on his website. No explanation, just the video. Well, I wanted to know more, so I DM’d him – and this is what I learned:

Greg Massa FamilyA fourth generation farmer, his great-grandfather planted the first fields of rice in 1916 – so they are coming up on 100 years of rice growing. Quite a feat, considering so many family farms have gone under or exchanged hands over the years, let alone stay in the family and continue growing the same crop.

Massa is in the process of turning all 650 acres of rice into certified organically grown rice. Currently 170 acres are certified organic, with another 60 acres being added to this for next year’s planting.

That’s a lot of rice! Where does it all go? After being harvested, the rice goes to a dryer, um, to get dried! It comes from the field with a moisture content around 20%. In order to be stored, the moisture content needs to be lowered to 12%. Here’s how Greg describes the drying process: “with heat applied, drying takes a few hours. no heat, just air blown through bin, takes a week or more. Organic: no heat.” When it’s time, it goes to the mill, where the outside hard hull is removed to reveal the brown rice beneath. The non-organic rice goes to the commodity market and is co-mingled with rice from other growers.

The certified organic brown rice is packaged with the Massa Organics label and is direct marketed to restaurants and schools. In addition he sells the 2 pound and 20 pound packages at 12 regional farmers markets (in Northern California), where he gets to meet and talk to the actual buyer and eater.

Really, I don’t know where he finds the time to twitter, but I’m glad he does!

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No Impact Man: Movie Review

Michelle Conlin, Isabella Beavan, and Colin Beavan

Michelle Conlin, Isabella and Colin Beavan

Let me make sure I have my facts straight: In the heart of New York City, a husband and wife, and their very young daughter, embark on a year long journey to transition into a lifestyle that leaves behind a zero carbon footprint? That means: no plastic bottles, no restaurant food, no coffee shops, no shopping for any new clothes or new products, no cars or taxis (mostly bicycle transportation), no elevators (they live on the ninth floor), and no electricity. Wait, there’s more: No laundry detergents, no laundry machines (yes, there is a substitute), no toilet paper, no shopping at supermarkets for food; am I getting this picture correct?

Colin Beavan is the mastermind behind the No Impact Man project, an author and magazine writer by trade, not a veteran of environmental causes, and his wife, Michelle Conlin, a senior writer at BusinessWeek magazine, who is very much a city woman, who loves to shop, drink good coffee, and assiduously sidestep “Nature”.


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