founded: May, 2006

Recent Posts

Farm To School: A Conversation with Marion Kalb-part 3

Farm To School: A Conversation with Marion Kalb-part 3

In this final segment, Marion Kalb, director of the Farm To School program, suggests practical ways to work with food service directors, and others, to bring fresh, locally produced foods into the school cafeteria lunchroom. Kalb shares success stories of schools in different areas of the country that have offered kids fresh vegetables and fruits, […]

Farm To School: A Conversation with Marion Kalb-part 2

Farm To School: A Conversation with Marion Kalb-part 2

Part 2: Marion Kalb continues the conversation around the Farm To School program, acknowledging that added costs for fresh foods are a challenge, but also explaining practical ways to overcome some of those obstacles. Pointing out, in some cases, the cost of fresh, locally supplied foods are less expensive than their out of state counterparts. […]

Added Value: Direct Marketing for Farmers and Ranchers (Video)

Added Value: Direct Marketing for Farmers and Ranchers (Video)

The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers.

Industrial Agriculture and the Organic Alternative: Rachel Carson’s Contribution

Industrial Agriculture and the Organic Alternative: Rachel Carson’s Contribution

Part 2: However insightful it was, the organic vision that Howard and his peers, notably Lady Eve Balfour in England and J.I. Rodale in America, had outlined by 1950 was incompatible with the changes then transforming commercial agriculture. The components of this transformation were not all that new – chemically derived fertilizers and pesticides were introduced in the nineteenth century and hybrid seeds and mechanized tractors became commercially available during the 1920s.

Food Matters with Mark Bittman, part 2 (video)

Food Matters with Mark Bittman, part 2 (video)

New York Times Columnist, Mark Bittman, lays out the central tenet of his life’s work as a food writer and home cook.