In the initial full-length video (Added Value: Direct Marketing for Farmers and Ranchers) on the Imperial Stock Ranch in eastern Oregon, Jeanne Carver described how her and her husband’s ranching business had to come up with a new marketing approach to address declining markets and competition from overseas. Their new approach was to develop [...]
Tag Archives: carver imperial ranch
Value Added Marketing: Connecting with Customers
Posted in Food Conversations Also tagged developing new markets, jeanne carver, marketing, oregon history, ranching, sare, sheep, sheep wool, sustainable agriculture, Sustainable Living, value added Post a comment
Cattle, Sheep, Grain, and Hay: The Imperial Stock Ranch Story
I was looking forward to the road trip to the Imperial Stock Ranch, and learning more about what it takes to run a large ranch. Thoughts of open spaces, corrals, and cowboys on horseback all came to mind.
The eastern side of Mt. Hood is a beautiful part of the country, one that I continue [...]
Posted in Food Stories Also tagged cattle, grain, hay production, high desert, historic ranch, oregon ranch, preserving living history, sare, sheep 4 Comments
Added Value: Direct Marketing for Farmers and Ranchers
Yarn Into Apparel-The Carver Imperial Stock Ranch
This is the first in a series of “how-to” videos funded by the Sustainable Agriculture Research and Education (SARE) program and produced by Cooking Up A Story. SARE is pleased to be part of this cooperative venture, and to share the rich heritage, knowledge, and individual stories of some [...]
Posted in Food Conversations Also tagged apparel, cattle, farming, Growing & Raising Food, historic ranch, jeannie carver, Local Food Economy, marketing, ranching, sare, sare grants, sare how to videos, sheep, sustainable agriculture, usda, wool, yarn 6 Comments
