Jeanne Carver describes how she and her husband’s ranching business had to come up with a new marketing approach to address declining markets and competition from overseas. As you see in this short video, their new approach was to create and market a value-added product, turning their sheep’s wool into valuable yarn.
Their strategy revolved around four key activities:
- Identify the product and its market potential.
- Determine the type and level of processing needed for your product.
- Create a marketing package and message.
- Develop a plan for how to market and sell your product.