Jeanne Carver describes how she came up with the idea of producing sheep’s wool as value added marketing to restore her century old ranch to prosperity.
This is the story of Jeanne Carver, and her Imperial Stock Ranch, a century old ranch located in Shaniko, Oregon.
The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers.