Eating bugs for many Americans (commonly referred to as: yuck!) is out of the question even though eating insects is naturally accepted and highly prized in other countries throughout the world.
So, what is the best way to change the hearts and minds of people who have never tried a morsel? This article (linked below) delves into the psychology of motivation. Is it better to focus on the health and environmental attributes or its satisfying taste?
Along the way, the reader may be surprised to learn that our fixed sense of what constitutes a food delicacy, some of those tastes have changed dramatically over time along with the culture. As an example, consider today’s vaulted status for the lobster, “which was once referred to as the “cockroach of the sea” and fed to prisoners and servants.”
Read the full article: Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?