To describe Mark Bitterman as an artisanal salt evangelist is the equivalent of describing the sun as a bright object in the sky. Bitterman’s book, Salted: A Manifesto on the World’s Most Essential Mineral, is a 300 page hardcover tome that is considered an authoritative, and comprehensive guide to the world of artisan salt.

At his local boutique store, The Meadow, Bitterman sells about 150 different varieties of finishing, curing, and infusion salts; as well, chocolates, and other artisan related wares. He takes us on a visual world tour of some of his fine and exotic salts, and shares his fervent belief that “salt is our friend” too.