About Cooking Up a Story

Rebecca and Fred Gerendasy, co-founders of Cooking Up a Story

Rebecca and Fred Gerendasy,
co-founders of Cooking Up a Story

Cooking Up a Story (CUPS) is an online television show and blog about food and sustainable living.

We are more than just a cooking show—we share ideas and information of hundreds of distinctive voices representing an alternative path toward a sustainable food system.

What is a food system, you may ask?

It’s a catch-all term that simply means, the complete circle: from where food is grown and processed, to the ultimate destination, the eaters table. A sustainable food system—incredibly hard to define, and even harder to achieve, is neatly summed up by Wes Jackson as “living within our means,” even though he readily admits it’s an imperfect definition. When environmental pollution, energy production, resource depletion (especially fresh water reserves), greenhouse gas emissions, and other costs are directly measured in, the dominant industrial food system becomes no longer a viable alternative for the future. What will replace it, over how long a period of time, and how we get there, are all urgent and largely unanswered questions.

Our food system intersects virtually every important strata of human society: public health, the environment, politics, the economy, and the list goes on…

The hundreds of original videos and written posts on this site provide a wealth of information, inspiration, practical know-how for gardening and DIY food, proven recipes, and serious content that addresses some of the defining challenges of our time. For those willing to listen, food provides a constant reminder—as others have said— despite our individual differences, there is more that unites us as a people than what stands us apart.

This site strives to educate and inspire audiences through the vicarious experience of people who practice sustainability on a daily basis and whose lives center around food. This is a site for thinkers and for doers. We publish the best content we are able to produce— and also share the excellent work of others—free from the editorial influence of advertising and sponsorship pressures. Translation: though no site that publishes information should be taken as gospel without further thought and critical reflection, there are no outside economic interests that bias in any undue manner the content we produce.

You will discover a library of exquisite content around the many diverse facets of food and agriculture. The following navigational architecture provides links to each of the different CUPS television programming: Documentaries; Interviews; Growing Food; DIY food; and Talks.

While our Blog provides a variety of food related content from around the web, there are also hundreds of written posts by our contributors, and time-tested recipes for making fabulous dishes.

To be abundantly fair and thus transparent to our audience, we make no bones about being committed to sustainable agriculture and renewable energy, and an unshakable belief in the critical importance of sound public policy to protect our food producing capabilities, our natural resources, and the need to reduce levels of income disparity at home.

We hope you will join our continuing journey of discovery with inspiring people, innovative ideas, and expert food and gardening practices.

Please sign up for our weekly newsletter (coming soon) for the latest updates and information, share the videos on our site, and send in your comments and questions.

Thanks for being here!

Rebecca & Fred
August 11, 2014


  1. TOM says

    Hi i came across your site while looking for new ideas about brewing beer and keeping Bees. You have some great stuff here. I live in northen France and we have the same sort of problems with intensive farming here. Just look at the pig farms in Brittany. Keep the good work going in the USA we,l keep it going over here. Good luck.

  2. goat milk says

    i like your cheese making video from goat milk. i’m from Nepal. i’m also interested in goat firming so please would give me some tips

    thank you

  3. Dawn L. King says

    I found your page on YouTube, and this is great! I have begun a journey in growing my own food and caring for the earth via research and a permaculture design certification course of which I am currently enrolled. I am a strong advocate for good, wholesome, clean food. Keep it up, and you have my support!

  4. Blue Sky says

    For research purposes it would be great if you provided more info, such as interviewer’s name, on-line publication dates, etc. of your videos. Or am I missing something?

    • fred says

      Hi Blue Sky:

      Thanks for your thoughtful suggestions. In the future, we may decide to add the interviewer’s name in the video, or within the post itself. As it now exists, the style of “Food News” segments are geared toward accentuating the person being interviewed, and less emphasis (by contrast), on the interviewer.

      As for the original post date, that is something we choose (by default) not to show unless it is relevant to the context of the information being provided. Much, of what we produce for Cooking Up a Story is evergreen in nature. We have found that by providing publication dates, it discourages viewer interest based on the natural inclination of audiences toward consuming the freshest content. Of course, if a particular CUPS video is more time sensitive, we readily provide the publication date to maintain the proper context.

      Fred Gerendasy

  5. Elizabeth Pearce says

    Love your work. Ag Revolution just posted your story about the Jondles and Abundant Life Farm. We would love to use more of your videos on our blog.

    Our target audience is Farmers and Ranchers, their vendors, the Packers, Wholesalers, Grocers, Food Processors – and anone who cares about food traceability.


  6. says

    Hi Natasha:

    I agree wholeheartedly with you. If you want to suggest any particular stories that involve people of color, or know of writers that may be interested in contributing to CUpS—please let me know.

    In the meantime, you may be interested in this story about a youth program for low income families: Food Works


  7. says

    This is great! But, I’d love to see some other faces of the farming and sustainable food movement on here. That’s what my organization and documentary project is all about – raising the voices of farms and food initiatives led by people of color – check it out The Color of Food.

  8. says

    Hi Rebecca and Fred, great job with your site and philosophy. I found your site through Food News Journal today. They grab all the top food headlines and ‘the art of food photography’ was one!

    Full disclosure – I teach wok cooking in S.Florida and market a cast iron wok Kit with instructional DVDs and audio cookalongs. My mission reflects much of the same goals as yours. Getting people to cook with fresh ingredients from local farmer’s markets but more importantly cooking and eating together with family and friends. I know those are my fondest childhood memories.

    I’ve subscribed to your feed and Twitter and telling folks to do same. Keep up the good work.

  9. says

    Hi Rebecca and Fred,

    Great site and great resource!

    Because of the quality and relevance of you videos I will be using them on my site, http://escoffier.com.

    Were going to be focusing on how and why restaurants and food service operations should adapt the principals of sustainability and ecology through the Green Restaurant movement. I think you videos give a texture and a feel to the topic that others lack.

    Great work and best of luck with your site.

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