About Cooking Up a Story

Rebecca and Fred Gerendasy, co-founders of Cooking Up a Story

Rebecca and Fred Gerendasy, co-founders of Cooking Up a Story

Cooking Up a Story (CUPS) is an online television show and blog about food and sustainable living. CUPS produces original, short-form videos about organic food, sustainable agriculture, food politics, ranchers, farmers, backyard gardening, cooking, recipes, urban agriculture, and so much more.

We make no bones about being committed to sustainable agriculture and renewable energy, and an unshakable belief in the critical importance of sound public policy to protect our food producing capabilities, our natural resources, and to ensure a level playing field to reduce levels of income disparity at home, and throughout the world.

Clearly, we have a ways to go to reach the promised land.

Please join us on our continuing journey of discovery with inspiring people, innovative ideas, and farming and gardening practices that may offer clues for improving our own individual lives, and society as a whole.

This site contains original food stories, interviews with experts, talks, and top-notch DIY cooking and gardening videos. In addition, there are hundreds of written posts, time-tested recipes, and photos that highlight the many facets that make up our complex food system.

As we gear up for a new Season 2 of our Food Farmer Earth series (the launch date to be announced shortly), please make sure to check out our YouTube channel. There are many ways to interact with the show, including the following: become a YouTube subscriber, share the videos on your own sites (via the video embed codes), and by sharing your own thoughts about what you see and read here with others.

Thanks for your tremendous support and interest!

Rebecca & Fred
November 2013

Leave a Comment


  1. TOM says:

    Hi i came across your site while looking for new ideas about brewing beer and keeping Bees. You have some great stuff here. I live in northen France and we have the same sort of problems with intensive farming here. Just look at the pig farms in Brittany. Keep the good work going in the USA we,l keep it going over here. Good luck.

  2. goat milk says:

    i like your cheese making video from goat milk. i’m from Nepal. i’m also interested in goat firming so please would give me some tips

    thank you

  3. Hello,
    I just wanted to connect about an upcoming story that one of your writers wanted to do about our gardening program. Thanks,
    Sarah Canterberry

  4. Diane Smith says:

    interested in your work, inspiring and entertaining.

  5. Dawn L. King says:

    I found your page on YouTube, and this is great! I have begun a journey in growing my own food and caring for the earth via research and a permaculture design certification course of which I am currently enrolled. I am a strong advocate for good, wholesome, clean food. Keep it up, and you have my support!

  6. Malik Yakini says:

    Glad to know about this site.

  7. Blue Sky says:

    For research purposes it would be great if you provided more info, such as interviewer’s name, on-line publication dates, etc. of your videos. Or am I missing something?

    • fred says:

      Hi Blue Sky:

      Thanks for your thoughtful suggestions. In the future, we may decide to add the interviewer’s name in the video, or within the post itself. As it now exists, the style of “Food News” segments are geared toward accentuating the person being interviewed, and less emphasis (by contrast), on the interviewer.

      As for the original post date, that is something we choose (by default) not to show unless it is relevant to the context of the information being provided. Much, of what we produce for Cooking Up a Story is evergreen in nature. We have found that by providing publication dates, it discourages viewer interest based on the natural inclination of audiences toward consuming the freshest content. Of course, if a particular CUPS video is more time sensitive, we readily provide the publication date to maintain the proper context.

      Fred Gerendasy

  8. Sharon Repp says:

    Great site. Will be reading more. Thanks.

  9. Elizabeth Pearce says:

    Love your work. Ag Revolution just posted your story about the Jondles and Abundant Life Farm. We would love to use more of your videos on our blog.

    Our target audience is Farmers and Ranchers, their vendors, the Packers, Wholesalers, Grocers, Food Processors – and anone who cares about food traceability.


  10. admin says:

    Hi Natasha:

    I agree wholeheartedly with you. If you want to suggest any particular stories that involve people of color, or know of writers that may be interested in contributing to CUpS—please let me know.

    In the meantime, you may be interested in this story about a youth program for low income families: Food Works


  11. natasha says:

    This is great! But, I’d love to see some other faces of the farming and sustainable food movement on here. That’s what my organization and documentary project is all about – raising the voices of farms and food initiatives led by people of color – check it out The Color of Food.

  12. Hi Rebecca and Fred, great job with your site and philosophy. I found your site through Food News Journal today. They grab all the top food headlines and ‘the art of food photography’ was one!

    Full disclosure – I teach wok cooking in S.Florida and market a cast iron wok Kit with instructional DVDs and audio cookalongs. My mission reflects much of the same goals as yours. Getting people to cook with fresh ingredients from local farmer’s markets but more importantly cooking and eating together with family and friends. I know those are my fondest childhood memories.

    I’ve subscribed to your feed and Twitter and telling folks to do same. Keep up the good work.

  13. George says:

    Hi Rebecca and Fred,

    Great site and great resource!

    Because of the quality and relevance of you videos I will be using them on my site, http://escoffier.com.

    Were going to be focusing on how and why restaurants and food service operations should adapt the principals of sustainability and ecology through the Green Restaurant movement. I think you videos give a texture and a feel to the topic that others lack.

    Great work and best of luck with your site.